This is grassroots

Change starts with the people who live it

Across the Philippines we've met people whose dedication to their communities was both inspiring and humbling. We created the role of Advocate to formally support them by integrating their leadership, local knowledge, and passion into everything we build.

4,034
Advocates
1,500+
Villages represented
who advocates are

The roles of Advocates in the community

Our Advocates tend to be people who have already found their way into roles that serve others, elected or not, formal or informal. They don't wait to be asked. They're already there helping their community.

Youth Leaders

Representing the next generation in local governance

Teachers

Building knowledge and capacity from the classroom out

Health workers

Delivering frontline care and advocating for community wellness

Village leaders

Steering local development and everyday decision-making

Tribal leaders

Safeguarding traditions and speaking for their people

Religious leaders

Serving as moral and spiritual anchors in community life

Respected elders

Carrying the memory, wisdom, and trust of generations

The roles may differ.
Their commitment to community doesn't.

what advocates do

Leadership from within

Advocates know what the community actually needs and how to make it happen.

Voice
Champion their community's strengths and weaknesses to attract support and inspire others.
Identify
Scout and identify projects that have the potential to create meaningful change.
Organize
Plan and oversee community activities, training sessions, and cultural gatherings.
Engage
Foster long-term participation and keep communities connected to ongoing projects.
Lead
Drive efforts that improve lives, strengthen local capacity, and build more resilient communities.
Inspire & educate
Translate knowledge of local needs, traditions, and lived realities into lessons that move people to act.
Solving local challenges

Mobilizing local knowledge to create patterns of change

Advocates use their deep understanding of local traditions, needs, and resources to navigate the realities of their communities while implementing programs. By drawing on lived experience and trusted relationships, they identify what works, adapt quickly, and mobilize others to act.

They know what's been tried before and why it did or didn't work
They hold the trust needed to bring skeptical community members on board
They understand the community in way only a local can
advocate opportunities

We help create opportunities

Advocacy is a responsibility that regular people take on. We take equally seriously our responsibility to support, recognize, and invest in the people that do.

Advocacy & representation
A platform to participate in policy discussions, local governance, and broader advocacy movements.
Ongoing employment
Helping us with ongoing and new projects around their community.
Recognition & awards
Public acknowledgment and awards that celebrate effort and inspire others.
Exposure & networking
Connections to national and international organizations, conferences, and exchange programs.
Scholarship & education
Access to further education opportunities for advocates and their families.
Seed funding
Small grants and resources to help advocates launch and lead their own community initiatives.
advocate stories

Stories from our advocates

Read more about our Advodates and their stories below.

CLP New Eden: Tree Planting Challenge

257 people. 2,000 trees. One barangay at the foot of a scarred mountain, organized and implemented by young graduates of Nayon's Climate Leadership Program.

Read story
CLP New Eden: Tree Planting Challenge
257 people. 2,000 trees. One barangay at the foot of a scarred mountain, organized and implemented by young graduates of Nayon's Climate Leadership Program.
Finding the households that are out of reach
Finding the right households meant going further than most programs are willing to go. We went and found them.
From Students to Starters: Our program for building leaders
Nayon's Climate Leadership Program was built on a simple concept: that the best way to develop a leader is to make them lead something real.
Meet Renz
Growing up in rural Philippines with an open-fire stove, our co-founder, Renz Ladroma shows opportunity can create impact far beyond oneself.